South America – Customer Success Stories
Jun 17, 2025
Happy customers from South America share their experiences working with DirectMed Imaging. The next story may be yours.
Jun 18, 2025 | Case Studies, CT, Ultrasound, X-Ray
We have made a worldwide impact by delivering our products to customers from numerous countries.
We’ve organized our customer testimonials by continent, so you have an overview of experiences from the particular area.
Welcome to the success stories from Europe!
When Gavin McDonagh, a veterinarian from Veterinary Peripatetics in Manchester, UK, needed a quality ultrasound machine, he found exactly what he was looking for.
He discovered DirectMed while searching online for refurbished ultrasound systems and was impressed by the professional and easy-to-navigate website.
Unlike many other sites he came across, he explained our website stood out for its organization and wide selection.

After reaching out, he connected with Kris from our team:
“Kris was brilliant from the very beginning. He took the time to walk me through the different machines, their capabilities, their prices and how they’d work for veterinary care. He’s the main reason I chose to go with DirectMed.”
The veterinarian later visited our facility, where Kris guided him through the selection process until they ultimately found the perfect match. Mr. McDonagh initially opted for Philips CX50 ultrasound, but finally settled on GE Vivid IQ.
Mr. McDonagh’s experience didn’t end with the purchase. Shortly after installation, he encountered a few minor issues with the system. “This is where Kris and DirectMed really went above and beyond,” he recalls.
“Kris resolved the problems immediately, making sure I didn’t miss a single day of work. It’s easy for a company to look good when things go smoothly, but when challenges come up, you need someone who will step up, and Kris did just that.”
With his new GE Vivid IQ ultrasound, Mr. McDonagh’s practice is now better equipped to deliver high-quality care to his furry patients.
“I couldn’t recommend DirectMed highly enough and I’ll definitely be returning for any future purchases’’, he added.
Dr. Laura was in need of an ultrasound that would help streamline the Elastography workflow at her clinic in Romania.
This type of examination is frequently performed at the clinic and thus, it was very important for her to have a highly efficient and accurate system.
She wanted a Samsung system.
“I highly recommend the Samsung ultrasound for Elastography due to its superior imaging technology and dedicated Elastography modes. Samsung’s technology provides incredibly detailed information on tissue stiffness, setting it apart from other brands.” – Dr. Laura

Our Key Account Manager Tiberiu assisted Dr. Laura in finding the perfect machine that could provide exactly that.
They settled on the Samsung HS60 ultrasound.
“Having this advanced Samsung ultrasound significantly streamlines the elastography workflow. It offers real-time electrograms, making the process much more efficient and allowing for quicker and more accurate assessments” – Dr. Laura
Dr. Laura has been very impressed with the HS60. These are some of the many reasons why she strongly recommends getting a Samsung ultrasound machine.
Finding the most suitable ultrasound for your clinical needs can be a long and challenging process.
We strive to make it as easy and straightforward for our customers as possible.
Looking back at the decision and purchase process, Dr. Laura has expressed how happy she has been with the purchase and the service we have provided.
“The quality of the ultrasound equipment I received from DirectMed was outstanding. The system was thoroughly inspected and tested to ensure it met high standards of performance and reliability.” – Dr. Laura
Dr. Laura was impressed with the effort and work Tiberiu put into this project and mentioned how he went above and beyond to ensure she had a good experience.
“The salesperson I dealt with was very professional and went above and beyond to ensure that I was making the right choice. They even arranged a thorough presentation of the ultrasound scanner through a video call, ensuring that I knew exactly what to expect. This level of dedication and transparency gave me great confidence in my decision to buy from DirectMed.” – Dr. Laura
We are very proud to be able to deliver amazing products like the Samsung ultrasounds we have in stock. But even more so, we are happy to continuously provide our customers with the best service possible.
At DirectMed Imaging, even all our team members strive to make a positive impact on our customers.
Our sales representative, Nathalie, received an ultrasound request from a Bulgarian customer. She was looking to get a high-quality echocardiography system to expand her cardiology practice.
Through friendly guidance and patience, Nathalie found a great solution for the customer.
In the end, they decided on the GE Vivid S60N.
“What truly convinced me to proceed with the purchase was the outstanding communication and professionalism from Nathalie Jarmann.
She was incredibly responsive, clear, and genuinely helpful throughout the entire process, which gave me great confidence in the company.”
According to the customer, this type of customer support and care is rare in this industry.
“…what truly sets DirectMed apart is the personal care and responsiveness throughout the purchasing process. Nathalie made everything easy, clear, and pleasant—which is rare and very much appreciated in today’s fast-paced environment.”

The Bulgarian customer explained how the GE ultrasound exceeded her expectations for a pre-owned system. It has quickly become a reliable and essential part of her diagnostic work.
“The GE Vivid S60N I purchased exceeded my expectations. Even though it was used, the device arrived in excellent condition—both technically and visually.
Image quality is excellent, comparable to what I have seen on new machines in hospital settings.”
The machine has made a significant difference for her practice.
She is now able to provide comprehensive cardiology diagnostics “on the spot.”
In turn, this allows her to greatly improve patient care and satisfaction.
“I can now perform echocardiography in real-time during consultations, make more accurate diagnoses, and avoid unnecessary delays.”
We’re proud to have a team that cares deeply for our customers, and that we can deliver the support they need and hope for.
And it makes us incredibly happy to hear customers like this one say:
“I would wholeheartedly recommend DirectMed for their professionalism, transparency, and customer-first approach.”
At the beginning of 2020, we got contacted by a Polish company that focuses on providing medical services to the diagnostic imaging industry.
They were looking for a CT scanner that could be installed in a mobile trailer.
During the purchasing process, some challenges arose when picking a CT that could do the job needed.

However, as the customer shared with us afterward, they were satisfied with how everything was handled by our Key Account Manager – Mathias, and the rest of the team involved:
“It has been a pleasure to work with DirectMed. Quick response, good communication, and very patient and helpful staff with an excellent understanding of the problems that arose during the purchase process. What is more, DirectMed took care of the safe transport of the CT scanner from Denmark to Poland.”
Since quality is very important for us, we were happy to hear that:
“The CT scanner (GE BrightSpeed Elite 16-slice version) I purchased from DirectMed is in a very good condition, the quality of the images is excellent, and the system is both reliable and easy to use. High-quality CT scanner at a reasonable price.”
And what is the best about it all?
This CT scanner assists our client with the development of their business:
“The successful purchase of a good quality CT scanner has enabled us to grow our rental business of mobile CT scanners in Europe. We are able to offer our customers the opportunity to perform better quality scans and a more user-friendly system.”
This cooperation was a start of a great partnership and we are excited to say that we are continuing to support this client in expanding their business.

A good customer from Italy contacted DirectMed because he wanted to buy a Siemens S2000. Since he wanted to help a Doctor from Rimini upgrade his system.
The Doctor worked in radiology applications, specifically small parts. He went from a Siemens G40 to a high end system, Siemens S2000, which compared to G40 has higher quality convex and linear probes.
The Customer’s previous experience collaborating with DirectMed was good. He had worked with the company before but with another employee. He was satisfied with that co-working and the prices.
This time, while working with a new employee, he was even more delighted for the collaboration. This was due to the fact that our employee perfectly understood the issues which came up during the buying process and she tried to solve them using her negotiation skills.
In 2020, we assisted the Danish Defence with two C-arm systems that will be used in their operations.
We were pleased to be contacted by the Danish Defence Acquisition and Logistics Organization (DALO), (in Danish: Forsvarsministeriets Materiel- og Indkøbsstyrelse) to support them when making a difference in the world.
DALO is a joint service unit under the Ministry of Defence. It oversees the purchase and service of equipment within the Danish Defence and Danish Emergency Management Agency (DEMA) (in Danish; Beredskabsstyrelsen), to aid their ongoing operations at home and abroad.
Our Key Account Manager was happy to assist with their project and guided DALO in finding the right C-arms, based on the needs.
Making sure that the C-arms would be delivered as soon as possible.
By now, the two Siemens Arcadis Varic C-arms have been received and are ready to be used in action.

A general practitioner who runs a popular medical practice in Nørresundby, Denmark, bought a Philips ultrasound machine from us. This improved his service to his clients and gave him professional challenges in the everyday work at his clinic.
We asked him a couple of questions to learn more about him and his experience with us, see below:
Why buy an ultrasound for a private medical clinic?
I want to give a better service to my patients, and I have a passion for learning more and for challenging myself professionally. all this is possible by investing in the Clearvue550 ultrasound from DirectMed.
Why do you recommend DirectMed?
The employees at DirectMed were professional, personal, and caring from my first contact through to the end when they delivered the ultrasound in my clinic. Furthermore, they even helped carry it to the clinic, which is on the 1.st floor. As I had to pay for the equipment myself, price was important, and I got a good price.
DirectMed invited me to come to their warehouse to see their ultrasound machines in stock, on the first day of contact. Being able to visit the warehouse was very important for me. It gave me the opportunity to meet the people there and get a good feel for the type of equipment I could acquire.
I wanted to try out the equipment before getting it in my clinic; again, here DirectMed was very helpful. The Clearvue550 was installed in a separate room. When I arrived with my pregnant daughter, we had a very good experience during the visit. I was able to do a successful pregnancy scan on my daughter, whilst being introduced to different basic equipment functions by an expert at DirectMed.
How does the ultrasound improve your clinic?
I am currently able to perform pregnancy scans and examine shoulder, joints, gall bladder, and liver more in depth before sending my patients on to a specialist. Thereby, I can make patients feel safer.
”a patient came to me, worried about a lump he noticed on his neck. He was scared that it might be malignant, and wanted to find out as soon as possible, so that we can take measures on time. Instead of me sending him to Otorhinolaryngology practitioner, I was able to perform the exam with the linear probe instantaneously.” – Jesper Kronsted
In the above case, it was simple to use the ultrasound to see that the lump was completely benign. The patient had a reply instantly and was calmed by the result. Without the ultrasound in my clinic, the patient could have waited and worried, for a long time before getting his examination and ultimately his result.
How are you developing the use of ultrasound in my clinic?
I am taking courses on the use of ultrasound, as I like to give my patients the most professional experience when they come to my clinic. Learning to use the Clearvue550 ultrasound to its full capacity is an exciting journey which is already benefitting my patients and me, and will do more so in the time to come.
What is your vision?
My vision and personal passion has made it possible to overcome the barrier of having to take on this step by myself, without additional funding. I am hoping that I can inspire others to strive for the same goal, to learn and challenge themselves, and together being able to develop the general medical practice to offer a better service to its patients and make the healthcare system more effective than today.
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